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Dissolve the yeast in the warm water.
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Add milk, sugar, salt, eggs, butter, hibiscus flavor, and 2 cups flour.
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Beat on low for 30 seconds with the paddle attachment, scraping the bowl if needed.
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Beat on medium speed for 2 minutes, scraping the bowl occasionally.
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Switch to the dough hook attachment and knead in the remaining 3 cups of flour until smooth.
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Cover the bowl with a dishcloth and let the dough rise until it has doubled in size, about an hour.
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Turn dough onto a floured surface and roll dough 1/2-inch thick.
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Cut with floured doughnut heart. Use a smaller heart cutter to create the heart-shaped insert. Transfer to a parchment-lined baking sheet or tray.
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Cover and let rise again until doubled in size, 30-40 minutes.
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Place a layer of paper towels next to the stove.
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Transfer to the paper towels.