Roll out the puff pastry on lightly floured surface into a large rectangle.
Spread the jam out over the entire surface.
Trim off the uneven edges.
Use a ruler to measure the halfway point on each short side and make a notch at each point with a knife.
Roll up each side, from the long side to the center.
Wrap in plastic cling film and pinch a seam into the bottom of the dough.
Freeze 40 minutes.
Line a baking sheet with parchment paper
Preheat the oven to 350 degrees F.
Cut the roll into 1/2 inch pieces and lay them down on the baking sheet. Make sure you wipe off excess jam a to prevent burning.
Pinch the bottoms to create a heart shape.
Bake 15 Minutes.
Transfer to a baking rack to cool completely.
Plate & Serve.